Brand. New. Thinking.

I was driving home the other day when I went through an intersection I have driven through hundreds of times in my life. On one particular corner I saw two new delivery vans with the name of a dry cleaner on the side. I recognized and realized they had a new logo, and an overall fresh visual. I was amazed. “They finally grew up” I thought to myself. Until that moment that dry cleaners had been the visual equivalent of background noise because I could not bring myself to look at the hideous single van parked on the corner that had vinyl lettering of all sizes and colors displaying the name, number, etc..