http://pacifico.com/blog Just another WordPress weblog Tue, 05 May 2009 21:28:35 +0000 http://backend.userland.com/rss092 en I was  driving home the other day when I went through an intersection I have driven through hundreds of times in my life. On one particular corner I saw two new delivery vans with the name of a dry cleaner on the side. I recognized and realized they had a new ... http://pacifico.com/blog/?p=48 A BrandLift™ is more than an update to a corporate logo, color palette, or name. It is a new attitude, a rejuvenated set of principles and new focus on company values: A break in a paradigm. It is acknowledging how tolerant and malleable messaging needs to be without compromising identity. ... http://pacifico.com/blog/?p=21 When the Hearst Corporation announced on Feb. 26 that it would sell or close the San Francisco Chronicle if it couldn’t lay off significant numbers of employees, the question had to be asked: was this a negotiating ploy with the union or a yet another stake in an old paradigm? I’m ... http://pacifico.com/blog/?p=6 Aesthethics play an important role in your logo, which is after all the manifestation of a brand. Logos are the visual representation of a company’s heart and mind. A logo needs to capture the public eye and imagination. It needs to make an indelible impression on every person who sees ... http://pacifico.com/blog/?p=1