Brand. New. Thinking.

I was driving home the other day when I went through an intersection I have driven through hundreds of times in my life. On one particular corner I saw two new delivery vans with the name of a dry cleaner on the side. I recognized and realized they had a new logo, and an overall fresh visual. I was amazed. “They finally grew up” I thought to myself. Until that moment that dry cleaners had been the visual equivalent of background noise because I could not bring myself to look at the hideous single van parked on the corner that had vinyl lettering of all sizes and colors displaying the name, number, etc..

A BrandLift™ is more than an update to a corporate logo, color palette, or name. It is a new attitude, a rejuvenated set of principles and new focus on company values: A break in a paradigm. It is acknowledging how tolerant and malleable messaging needs to be without compromising identity. In today’s market this is proving to be a good idea. Here is an example of one of our most recent BrandLift projects.