Brand. New. Thinking.

When the Hearst Corporation announced on Feb. 26 that it would sell or close the San Francisco Chronicle if it couldn’t lay off significant numbers of employees, the question had to be asked: was this a negotiating ploy with the union or a yet another stake in an old paradigm?
I’m going to step out on [...]

Aesthethics play an important role in your logo, which is after all the manifestation of a brand. Logos are the visual representation of a company’s heart and mind. A logo needs to capture the public eye and imagination. It needs to make an indelible impression on every person who sees it.
Does a logo create value [...]