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Program Elements

What is public relations? Our proven methods allow us to develop and deliver messages that resonate with key client audiences, whether our task involves a company launch, product launch, crisis management, start-up PR or any other public relations component. And, for PR clients desiring an integrated marketing communications approach, we integrate strategic marketing and advertising, delivering unparalleled levels of synergy and scale to meet our clients' business objectives.

planning

  • Internal and external perception surveys
  • Industry research and competitive analysis
  • Message development and refinement
  • Social Media Roadmap
  • Campaign orchestration/timeline development
  • Goal setting

implementation

  • Proactive pitching (media and analyst outreach)
  • Development and placement of contributed articles, position papers, etc.
  • Speaker bureau management
  • Trade show support
  • Editorial calendar management
  • Press release pipeline development and management
  • Press kit material development

measurement

  • Clip reports and clip books
  • Activity reports
  • Achieving stated PR goals
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