Your Subtitle text

Core Competencies

Pacifico can handle all our clients' creative needs: Web site design, corporate identity, logo development, collateral design, trade show booth design, copy writing, advertising campaign development and implementation, and PR. Need an e-mail marketing program? Done. Is direct mail marketing more your style? We've got you covered. How about media buying expertise? We offer that, too. And, we are a member of the Public Relations Society of America  and the Business Marketing Association. When clients' choose Pacifico as their agency of record, they are getting the whole enchilada.

media / analyst relations

Establishing and maintaining lines of communication with media and analysts who cover our clients' industry segments  are a core focus of every PR plan.  We utilize targeted pitching, which means we reach out to the members of the media and analyst communities who are interested in getting news from our clients.

strategic social media

In today's world of blogs and streams, Pacifico can help you make sense of the many social media venues, and can craft a plan that produces measurable impact on target audiences.  We make sure we pitch the bloggers that are thought leaders among target audiences.  We sometimes recommend blogging to achieve thought leadership. And, while B2B products are rarely purchased because of a tweet, a consistent and informative twitter campaign can give depth and dimension of B2B and B2C brands.  We are believers and practitioners of social media in the communications mix.

product & company launches

Initiating a PR program for a company launch or a product launch takes special skills, including the ability to make the media and analyst communities realize that something new has come along that is worth their attention. Pacifico's years of experience assisting companies gain visibility through launch activities leave us uniquely qualified to successfully organize and execute company and product launches that help our clients stand out and gain recognition for their innovation.

broadcast outreach

Pacifico does not limit PR outreach to print publications, but offers clients a wealth of experience in the broadcast arena as well. We can assist with the production of B-roll and video news releases, and ensure that the results of our efforts get into the right hands at the right broadcast outlets. We've learned through years of success as a public relations agency that successful PR strategy involves a variety of target audiences.

special events

When companies commit the time and money required to attend industry trade shows, or hold special events, they want to ensure they get the most bang for their buck. Pacifico can help by securing speaking opportunities, arrange show briefings with target media and industry analysts and provide any other onsite or offsite support that's necessary. We help write speeches, and coach executives on audience and media interaction.

Website Builder